They can have positive and negative connotations based on the tints and shades, and you don’t want to convey the wrong message in your logo.
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Understand color psychology.Īs I said earlier, colors mean things. This can also help you determine if it would be safer for you to use similar colors to blend in, or try something different to stand out. Paying attention to the color schemes that your competitors are using in their logos is a great way to gain a better understanding of the colors used in your industry.
![swatch logos swatch logos](https://imjustcreative.com/wp-content/uploads/2015/09/VictorVintage-Racing-Logo-Decal.jpg)
A less serious brand would incorporate yellow into their brand colors, while more serious companies like health insurance and financial institutions would use blue. Knowing how you plan to direct your messaging can be a big factor in choosing brand colors that help to convey that brand voice and personality.įor example, yellow can convey friendliness and optimism while blue can convey trust and intelligence. What kind of message do you want to convey with your brand voice? Is your company friendly and relatable? Informative and authoritative? Sassy and bold? Here are a few tips when it comes to finding the perfect logo color scheme. Regardless of if you’re starting a new company and in need of a logo, looking to rebrand or simply looking for color scheme inspiration, we’ve got you covered.īefore we dive into the 50 logo color schemes we’ve gathered, let’s talk about how you can choose the perfect color scheme for your new logo.ĭifferent colors mean different things, and it’s good to have an idea of what color schemes are often used in your industry.Įven if you’re rebranding, trying a new color scheme might be the way to go if you’re looking to change your company’s image.
SWATCH LOGOS PROFESSIONAL
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Collaborate on designs, mockups and wireframes with your non-design colleagues.But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a Spring-Summer, Fall-Winter or as a Special Collection. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. Since the “second watch” was born in March 1983, hundreds of millions have been sold. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Colorful, happy, loud, shrill and forever re-interpreted in different ways. An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek.